Posts Categorized: Experiential Marketing

Big Sculpture | Big Event | Big Movie | Big Results

How do you promote the biggest blockbuster blow-out movie of the summer in a way that will engage as many people as possible? Simple: come up with a cool idea, bring it to Performance Solutions (PS) and sign the contract! When their client wanted something epic to promote the North American premier of X-Men: Apocalypse,… Read more »

Keep the Ball Rolling Toronto: Hoops is Here to Stay!

The Maple Leafs are firmly rooted at the bottom of the league, mired in a rebuild. The Blue Jays are inexplicably playing miles below their championship winning potential. There is, however, one shining star on the Toronto professional sports horizon. Ladies and gentlemen, it’s the Toronto Raptors. Playoff madness is upon us and our squad… Read more »

Joy Goes Around: Two Wheels + One Vision = Bikes for Africa

How about we shelf the world’s more substantial problems for a few minutes and try to feel good about something, okay? Ah, here’s something: Cadbury has decided to give something back at the grass roots level, and they’re making a difference. Through their ongoing Bicycle Factory campaign, Cadbury continues their work to provide citizens of… Read more »

Metal Kings Meet King of Beers: Performance Performs Impeccably (again!)

With the help of Toronto-based custom fabrication studio, Performance Solutions and our friends at Anomaly (@anomalyxd), Budweiser has added something new to their world famous, beechwood-aged beer recipe. Is it overpowering hoppiness? Nope. Is a natural lime flavour infusion, you ask? Not this time. For a limited run (…91,000 frosty cans to be exact), Budweiser… Read more »

Tim Horton’s Fills a Cup of Good Deeds in Grimbsy, Ontario

Back in 2010, we worked with Tim Horton’s to celebrate the Ice Hockey World Junior Championships by turning an indoor rink into a festive outdoor skating pond. This year, we were fortunate enough to collaborate with the popular café and bake shop again to spread some holiday cheer in a small town in Ontario. The… Read more »

Molson Brings Nations Together: Global Beer Fridge

Molson Brings Nations Together Global Beer Fridge

Molson’s Breweries and Google wanted to figure out a way to unite people from different places, ancestral backgrounds, and heritage together with a project that all the while, would reward them with for their united efforts. Remember the initial Global Beer Fridge project in 2012?   The fridge was sent to Europe and Asia, and when… Read more »