“The bigger the better,” is what we always say. When our friends at JamVan came to us with little more than a movie poster and an idea for huge Experiential Marketing installation, we knew we were in for a fun project. This one was a true Design/Build effort as our team came up with the proof of concept, materials and pretty well all of the creative for this amazing Public Art piece. We even engineered an easy-to-use removable (for transport) counterweight system to make this behemoth sculpture extra safe in Toronto’s gusty streets, and provided our client with a detailed shipping and installation procedure (training session included) to make sure no damage was done moving from activation to activation – there were 7 in total!
Incredibly huge. Incredible cool. Incredibly durable. Incredibly detailed. Incredibly tight timelines. Another job done…. incredibly.