Back in 2010, we worked with Tim Horton’s to celebrate the Ice Hockey World Junior Championships by turning an indoor rink into a festive outdoor skating pond. This year, we were fortunate enough to collaborate with the popular café and bake shop again to spread some holiday cheer in a small town in Ontario.
The campaign was called “#WarmWishes,” and the idea was to give the citizens of Grimbsy, Ontario a chance to grant holiday wishes for their friends and loved ones. Grimbsy locals could come into their Tim Hortons and deposit their wishes into an enormous coffee cup. Once the cup was full, the folks at Tim Hortons went to work to make those wishes come true. Some people wished for donations to charitable organizations. Others asked for the Tim Horton’s team to help their elderly neighbors. Before they could go to work to do these good deeds, however, they needed to turn an ordinary coffee shop into a cozy winter ski chalet. Once that portion of the transformation was complete it was our turn to create the winter wonderland.
We had two weeks to come up with a way to make the snow dress process happen in a six hour window while the store was closed for the night. Our six-person team started work at 11 p.m. on a Sunday, and by 5 a.m. the next morning the transformation was complete.
We covered the entire rooftop and surrounding area with a soft layer of synthetic snow. Our simulated falling snow ran intermittently throughout the day to keep the illusion as immersive and realistic as possible for the coffee shop’s patrons.
We had a great time working to make this remarkably generous idea a reality in conjunction with Tim Horton’s and Toronto-based Boom Marketing. It’s always nice to see a company reaching outside the boundaries of its stores to give back to its local community. This is the first time we’ve worked with the folks at Boom Marketing, but we have a feeling it won’t be the last.
Check out the video below to see what we were able to accomplish in just one night!